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• EXCITING PRODUCT NEWS FROM HATFIELD QUALITY MEATS
Monday, January 05, 2009
     
 Exciting Product News from Hatfield Quality Meats

Exciting Product News from Hatfield Quality Meats!



Brands within the Clemens Food Group (CFG) are recognized for offering innovative products produced with consistent quality. While being deeply rooted in a 113 year history, CFG continues to look ahead by offering innovative products and meal solutions for its valuable customers and consumers.



Recently a large research project was launched which tested 22 new product concepts. Acting on the results of this research, teams within CFG worked hard to introduce plans for a new product under the Hatfield Quality Meats Brand that would be offered in the frozen meat section in retail stores.



This new product line, known as Hatfield Family Classics, is poised to be successful because it gives consumers exactly what they are looking for in a brand: Value, Convenience, Food Safety and Taste.

Value by offering a truly recognizable cut of meat (like a full roast) and not a sliced or “mystery” meat

Convenience with a simple cooking process of opening the convenient package, combine ingredients in a crock pot, and cook…it’s that simple!

Food Safety in that each component (fully cooked roast, vegetables and seasoning/gravy packet) is individually wrapped

Taste with an consumer researched and tested flavor profile and savory roasted vegetables for locked-in flavor



Hatfield’s new Family Classics Pork Loin Roast meal is an easy way to gather family around the table for a complete, wholesome and delicious meal.



A “microsite” website has also been created to create awareness and educate consumers about Family Classics as well as drive them to purchase the product. Make sure to visit this website at www.hatfieldfamilyclassics.com





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